Dr. Mihaela Mihaylova is a lecturer at VUZF. From 2014 to 2018 she has been teaching at the University of National and World economy where she defended her PhD thesis in the domain of Marketing. After her graduation from the Lycée Français de Sofia “Alphonse de Lamartine”, Dr. Mihaylova completed her bachelor’s degree in “Intellectual Property Economics” and her master’s degree in “Marketing” at the University of National and World Economy.
Dr. Mihaela Mihaylova has an extensive professional experience as corporate trainer and team manager, acquired in the sectors of Outsourcing and Information technologies.
Mihaela Mihaylova’s scientific interests are in the field of direct marketing, digital marketing, brand management and digitalization’s processes. Dr. Mihaela Mihaylova teaches the following courses : Academic and transferable skills, Brand Management, Marketing Management, Digital Marketing and Communications. She is the author of a number of articles and publications also of the book “Direct marketing and market orientation” published in 2021.