The “Business Management and Marketing” Department of VUZF conducts scientific-applied research related to business processes cases and managerial decision-making.

The department also aims at generating creative and innovative thinking in solving various practical tasks focusing on organizing, motivating, controlling and coordinating the staff, and analyzing business activities and methods for making the right business decisions.

The department conducts scientific and applied research aimed at developing personal competences: personal and team motivation skills, individual development and self-assessment, non-standard thinking, career orientation, complex marketing and management of the individual, the team and the organization. The research covers the latest trends in management and marketing and aims at developing the business environment in Bulgaria.

 

 

Assoc. Prof. Dr Daniela Ilieva 

Director of Department “Business Management and Marketing”